At the beginning of January every year, the consumer tech industry descends on the desert boomtown of Las Vegas, Nevada, for CES. The trade show is the largest tech industry event in the world, with over 138,000 attendees and 2.5 million square feet of floor space. It’s primarily a venue for businesses—startups, multinationals, retailers, distributors, and financiers—to connect. But the show is also open to the press and the general public, so everyone is vying for each other’s attention, eyeballs, and wallets. The level of glitz and spectacle, especially at the big-budget booths for the largest companies, is astronomical.

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Source: https://www.wired.com/story/ces-2025-photo-gallery-day-4/