Euromonitor International has unveiled a fresh way to access market intelligence. The global research firm announced the Euromonitor Passport agent today. Consequently, this new tool now lives within Microsoft 365 Copilot. Notably, this marks Euromonitor’s first agentic integration into a third-party AI platform. As a result, businesses can now tap into trusted market intelligence more easily than before.
The Euromonitor Passport agent lets users ask questions naturally. Furthermore, it delivers trusted market intelligence directly inside Microsoft 365 Copilot. This integration runs on Model Context Protocol (MCP) technology. Additionally, it draws from Euromonitor’s proprietary Passport database. Therefore, the agent pulls data-driven insights within seconds. Ultimately, this helps organisations make faster, more confident decisions. Importantly, users never need to leave their existing workspace.
Chris Fosberry, Chief Technology Officer (CTO) at Euromonitor International, said: “The future of market intelligence will be defined by how seamlessly it connects to decision-making. By integrating Passport with Microsoft 365 Copilot, we’re giving clients a faster, secure way to connect decision-making to Euromonitor’s 50 years of human-led insights and market data into their daily workflows.”
Rob Howard, CVP, Microsoft 365 Copilot Extensibility, Microsoft, said: “Customers are looking for ways to bring trusted intelligence into decision-making as AI changes how organisations find, interpret and apply data and analysis. Through Euromonitor’s integration with Microsoft 365 Copilot, Passport will enable teams to move from questions to informed decisions more efficiently.”
Key Benefits of the Euromonitor Passport Agent
This new Microsoft 365 Copilot integration offers several clear advantages. First, it helps organisations avoid incorrect data entirely. Specifically, every response includes traceable citations from the Passport database. Thus, users always know exactly where information originates.
Second, the agent surfaces trusted insights within seconds. Users simply ask questions in natural language. In turn, they gain instant access to data across industries, companies, consumers, and economies.
Third, this integration reduces decision risk significantly. It supports market, category, and growth decisions using solid evidence. Consequently, organisations gain more confidence in their strategic recommendations.
Finally, the Passport agent improves return on AI investment substantially. It extends the value of Microsoft 365 Copilot considerably. By connecting AI-generated responses to Euromonitor’s market intelligence, teams make smarter decisions overall. Altogether, this integration positions Euromonitor at the forefront of AI-driven market intelligence solutions.
Explore IT Tech News for the latest advancements in Information Technology & insightful updates from industry experts!
News Source: Businesswire.com
