Hewlett Packard Enterprise recently announced a major shift in its go-to-market strategy. The company is unifying its Global Distribution network with two primary partners. Ingram Micro and TD SYNNEX will now lead these worldwide efforts. This move aims to simplify the way HPE delivers its technology.
Additionally, this change follows the recent acquisition of Juniper Networks. The company wants to accelerate growth for its many channel partners. This new model provides a consistent experience across all regions. It also helps partners sell and service solutions across the full HPE portfolio.
Simon Ewington, senior vice president, Channel and Partner Ecosystem, HPE, discussed the transition.
“HPE has always believed in the power of distribution to extend our reach, accelerate innovation, and deliver value to customers across the entire HPE portfolio. With Ingram Micro and TD SYNNEX as our global distribution partners, augmented by a strong mix of regional and specialist distributors, we’re building a simpler, more scalable model that supports long-term success for our partners and customers.”
However, this strategy does not just focus on logistics. It also emphasizes technical support and financial flexibility for partners. HPE believes this Global Distribution update will drive significant innovation. As a result, customers should see faster delivery of edge-to-cloud solutions.
Expanding the HPE Networking and AI Portfolio
The collaboration helps partners access a wider range of cloud services. Furthermore, Ingram Micro and TD SYNNEX offer extensive technical expertise. These distributors will provide specialized training for HPE products. Consequently, partners can better serve complex enterprise needs.
Eric Kohl, vice president, Global Networking and Security, Ingram Micro, commented on the new agreement.
“As HPE evolves toward a more unified global distribution model, Ingram Micro is proud to be selected as a global distribution partner. Together, we will help partners accelerate time to value using our Xvantage platform, delivering consistent enablement, flexible procurement and financing options, and the operational scale needed to support customers across HPE’s end-to-end portfolio. We look forward to building on our success with HPE and delivering a streamlined experience that helps partners grow and capture more value.”
HPE expects this unified Global Distribution structure to improve operational efficiency. The company remains committed to its indirect sales channel. This new era of partnership strengthens their position in the competitive IT market.
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News Source: Businesswire.com
