content engagement survey

1. When researching a new solution, which types of content do you actually find useful? (Select up to 2)

Technical whitepapers Case studies showing real implementations Research reports with data or benchmarks Product comparisons or evaluation guides Video demos or walkthroughs

2. What makes a piece of content worth your time? (Select up to 2)

Helps solve a specific technical or business problem Includes real-world examples or use cases Provides clear data, benchmarks, or proof Gets to the point quickly Feels unbiased or not overly sales-driven

3. What usually causes you to ignore or stop reading vendor content? (Select up to 2)

4. When you download or engage with content, what are you typically trying to do?

Understand how a solution works Compare vendors or approaches Validate a decision I’m already considering Bring information back to my team

5. How many interactions does it usually take before you engage with vendor content?

I engage right away if it looks relevant After seeing it once or twice After multiple touchpoints

6. Where do you typically come across useful vendor content? (Select up to 2)

7. How do you use or share content internally? (Select all that apply)

8. Who else is typically involved when reviewing a solution or vendor? (Select all that apply)

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