Gupshup recently announced the launch of Gupshup Superagent to drive customer conversations at scale. This new tool works across popular voice and messaging apps like WhatsApp, RCS, and Instagram. Unlike basic chatbots, it manages the entire customer journey from start to finish. This makes it much easier for businesses to turn a simple customer question into actual revenue without any friction.
The platform can handle everything from designing marketing campaigns to processing payments in one place. It runs on Gupshup’s massive network, which already manages 10 billion messages every month for 50,000 businesses. Along with this launch, the company also introduced “Superclaw,” a self-hosted version of the agent. This specific version is built for organizations that need to keep their data extra secure and private.
Autonomous Customer Engagement at Scale
The Gupshup Superagent uses embedded intelligence to make context-aware decisions that directly improve the customer experience. This allows the tool to autonomously self-optimize based on diverse performance metrics. Moreover, beta users have reported a 90% reduction in time, effort, and cost. These businesses also saw over 25% higher conversions after implementing the tool.
Beerud Sheth, CEO of Gupshup, discussed the impact of the new autonomous agent.
“Superagent is not just laying the rails for AI-powered customer engagement; it can also run the trains. It autonomously attracts, serves, and converts customers across every channel without waiting to be told what to do. We believe this will transform customer engagement globally.”
The agent is built to handle local rules and cultural differences in over 100 countries. Because it supports industries like fintech, e-commerce, and banking, companies can create highly specific marketing campaigns. Setting up Gupshup Superagent is flexible, as you can activate it through the web, WhatsApp, or voice, and even embed it into existing AI tools like ChatGPT or Gemini. These features make it easier for businesses to automate the kind of complex work that basic AI tools often miss.
This launch marks a major shift in how companies handle customer interactions and daily productivity. Gupshup is continuing to build smarter tools for its global network of partners. Enterprises now have a clearer path to better results through fully autonomous conversational intelligence.
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News Source: PRNewswire.com
