Asana, Inc. has recently made an announcement about its entry into the AWS Middle East (UAE) Region. This is an important step for the company as it will provide local data residency to its enterprise & government customers. The work management platform will now provide lower latency and increased security to its customers in the UAE. Asana is a unique platform as it is one of the first collaborative tools available on the AWS Marketplace. This new launch will help regulated industries meet the strictest data compliance requirements. In addition, it will enable public sector entities to handle sensitive data locally in the UAE. The platform combines human collaboration with powerful AI capabilities. As a result, teams can now expand their business without moving their data outside the UAE.
“We’re seeing organizations across the Middle East modernize how they work and these aren’t small projects,” said Veit Brücker, General Manager, EMEA at Asana. “Many are running complex, cross-agency transformation initiatives from digital government programs to large-scale infrastructure projects. Work at this scale needs clear ownership, real-time visibility, and coordination across dozens of teams globally. But for programs this important, data location isn’t negotiable. Built on AWS’s secure infrastructure, Asana can confidently support organizations to scale AI-powered ways of managing workflows while continuing to collaborate across teams.”
Local Hosting Strengthens Compliance and Performance
The expansion helps to realize the UAE’s vision of a technology-enabled economy. Local hosting provides high reliability for complex infrastructure projects and digital government initiatives. In addition, Asana offers enterprise-level features such as encryption and role-based access. These features enable IT administrators to maintain high levels of governance over their digital processes. Moving to local hosting enables faster performance of the overall user experience. As a result, organizations are able to work together with global teams without having to sacrifice regional security needs. Asana is expanding its partner network to help with local implementations.
“Asana’s availability in the AWS Middle East (UAE) Region is a meaningful step for organizations building technology-driven operations,” said Jad Halaoui, Co-founder and COO, Washmen. “For Washmen, founded on the belief that traditional services can be reimagined through technology, local hosting strengthens the speed, reliability, and scalability needed to support a sophisticated operational ecosystem.”
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News Source: Businesswire.com
