Integral Ad Science (IAS) recently announced a primary leadership appointment. The company named Melissa Furze as its new Head of Data Science. This decision aims to speed up global data innovation and AI development. Furze will report directly to the Chief Technology Officer at IAS. She has extensive experience in digital media and data analytics for this role.
The company focuses on providing quality digital media solutions for global advertisers. Furze will lead a team of experts to improve these key offerings. Her main goal is to build better models to increase ad effectiveness. This appointment shows IAS’s commitment to new technology. The firm continues to grow its reach across various digital platforms.
Furze most recently served as the Global Vice President of Customer Science for LinkedIn Marketing Solutions. She successfully led diverse teams to drive measurable business growth. Her deep expertise in machine learning will benefit the entire organization.
“Mel brings an exceptional combination of deep technical expertise, global leadership, and commercial impact,” said Lisa Utzschneider, CEO of Integral Ad Science. “Her experience building AI-powered data organizations and translating insights into real customer value will be instrumental as IAS leans into our AI-first strategy to leverage our deep data insights to power new solutions that make advertising more valuable.”
Strengthening Data Science Leadership
The appointment of a new Head of Data Science marks a significant leadership addition to IAS’s data science organization. Accurate data helps brands protect their reputation in a complex digital world. Furze’s team will work to provide transparent results for all clients. The company continues to invest in data science leadership to support its long-term strategy.
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News Source: PRNewswire.com
