In a bold move, Adobe Express introduces an AI Assistant that makes design easy for everyone. The new feature taps into conversational creation and editing, and it enhances the content creation process for all skill levels. By using generative AI in a content creation platform, Adobe taps into the trend of design editing tools becoming more accessible.
At the Adobe MAX launch event, Adobe unveiled that the AI Assistant can interpret prompts like “make this more tropical.” It then applies design adjustments to fonts, images, or backgrounds while keeping other layers intact. The AI Assistant is integrated into Adobe Express’s content creation platform. It also works seamlessly with intuitive tools such as sliders, color pickers, and drag-and-drop assets.
Importantly, Adobe states that the AI Assistant introduces contextual understanding of design elements into the content creation workflow. It also adds semantic awareness of user intent, enhancing how creators interact with the platform. The new capabilities are designed not just for individual users but also for businesses. Enterprise-grade features such as on-brand template locking, batch creation, and conversational design will soon be available for organizations.
Adobe also emphasizes a creator-friendly approach to generative AI. They describe AI as a tool to amplify human creativity – not replace it. According to an Adobe survey of more than 16,000 creators, 81% used generative AI to produce content that was previously impossible for them to create. Over 70% also expressed excitement about integrating agentic AI into their creative workflows.
At launch, the AI Assistant in Adobe Express (beta) is available for Premium customers on desktop. Adobe plans to extend access via generative credit models to all users.
In summary, the new AI Assistant strengthens Adobe Express’s position as a content creation platform that enables conversational creation, design editing, and brand-safe output. Organizations and individual creators alike will benefit from faster workflows, smarter design tools, and accessible generative editing.
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News Source: Businesswire.com