Elliptic Labs launched 12 Smartphone Models in June 2025, expanding its AI Virtual Smart Sensor Platform across leading mobile brands. The company, known for its software-based AI Virtual Smart Sensors™, confirmed its platform now powers devices from HONOR, vivo, and Transsion.
In June alone, Elliptic Labs launched 12 smartphone models, including four from HONOR’s 400 Series, five from vivo — the IQOO Neo10 Pro+, S30 Series, T4 Ultra, and Y400 Pro — and three from Transsion: Tecno POVA Curve and Tecno POVA 7 Series.
By mid-year 2025, Elliptic Labs has launched 36 smartphone models, reinforcing its dominance in AI-driven mobile innovation.
“Our AI Virtual Smart Sensor Platform rolled out on 12 models in June, marking 36 launches so far in 2025,” said Laila Danielsen, CEO of Elliptic Labs.
A main component, AI virtual closeness sensor, finds that when users hold their phones near their ears during calls. This action disables the touch screen and closes the screen, prevents random input and saves battery life.
Traditional proximity sensors require hardware. However, Elliptical Labs’ AI virtual closeness sensor provides the same functionality through software, eliminating the requirement for physical components. Consequently, manufacturers reduce costs, avoid problems with the supply chain and design achieves flexibility.
Elliptic Labs launched 12 smartphone models in June, serving global markets. The company’s software-only solutions continue to replace hardware sensors, strengthening its position in the smartphone space.
The company owns the trademarks AI Virtual Smart Sensor™, AI Virtual Proximity Sensor™, and INNER BEAUTY®. Other mentioned trademarks belong to their respective companies.
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Source: businesswire.com
