Unilever and Google Cloud have just announced a five-year partnership involving AI that aims to transform the consumer goods industry. The partnership involves the use of Google’s data and marketing platforms, which will help accelerate business transformation. As a result, Unilever will be able to use these platforms to accelerate growth for its brands, including Dove. Unilever will also move its entire data infrastructure to Google’s cloud environment. This will provide a digital backbone that enables the team to respond quickly to market changes.
Willem Uijen, Chief Supply Chain and Operations Officer, Unilever, said: “Technology has moved to the core of value creation at Unilever. As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift. This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future, and equipped to unlock value at every level of the company.”
Building Next-Generation AI Commerce Capabilities
The partnership is centered on the development of next-generation capabilities via Vertex AI. In particular, the two teams will work on the development of “agentic commerce” models to enhance the way consumers find products. This move is in line with the increasing trend of conversational shopping experiences. Moreover, the integration enables the measurement of marketing success in a better way for the global portfolio. The two companies are also working on the development of intelligent systems for complex tasks. The agentic workflows will enable the optimization of internal processes for the entire value chain. Hence, Unilever will be able to create demand in a more efficient manner while obtaining insights from its massive datasets. The AI partnership will keep both companies at the forefront of the retail market. In fact, this AI partnership is a major milestone in digital-first manufacturing.
Tara Brady, President, EMEA, at Google Cloud, said: “In partnering with Unilever as it boldly reimagines its business processes, we are not just modernizing legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts. This will set a new standard for agility and consumer engagement in the CPG sector.”
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News Source: PRNewswire.com
