Trinity today announced the broad launch of InsightsEDGE Digital Twins. This market-tested AI solution creates virtual replicas of stakeholders. It models HCPs, patients, and payers using real data. The solution extends the existing InsightsEDGE platform for commercial teams. It transforms disconnected insights into an always-on customer understanding. Teams can now make faster decisions without new studies.
The tool combines 30+ years of expertise with advanced AIML. It uses natural language for voice, text, or video. These virtual replicas update constantly with new data points. This ensures that commercial teams have a dynamic source of truth. Consequently, organizations can anticipate market shifts in real time.
Advanced AI Integration via Weave
The solution runs on Weave, a proprietary AI-powered data fabric. This fabric integrates prescription claims, EMR/EHR, and CRM data. It also includes field feedback and Trinity Digital Affinity data. Every new study makes the digital models get smarter. The system maintains enterprise-grade security within client firewalls. This allows companies to leverage AI while maintaining strict compliance.
“Trinity’s Digital Twins change that by unifying primary and secondary data at the individual customer level and making it usable in real time, so teams can hyper-personalize engagement, simulate real conversations in virtual environments, and make better decisions faster,” said Jonathan Jenkins, Head of Digital & AI Solutions, Trinity.
“Because our Digital Twins are grounded in Trinity research and compliant client data, they don’t just sound plausible, they reflect how real stakeholders think and behave,” said Amod Athavale, Executive Director, Head of Integrated Insights, Trinity.
Companies use InsightsEDGE Digital Twins for demand testing. They can simulate market events and test product profiles. This reduces the need for frequent research commissions. Field teams also use the tools for tailored pre-call planning. This technology is now generally available to life sciences companies globally.
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News Source: Businesswire.com
