Transcend today announced the launch of Transcend Consent & Preferences Management as a Snowflake Native App on Snowflake Marketplace. The Snowflake Native App brings consent and preference data directly into a customer’s own Snowflake account. Then, the app turns that data into policy the moment it lands. Most company customer data already lives in Snowflake. Now, teams can put it to use faster and with more confidence.
“Using the Snowflake Native App and Transcend transforms a task that normally takes weeks into hours.” — Andrew Cotton, TextNow
“Every customer we talk to has the same problem: their audience is bigger than the one they’re actually allowed to use. This app answers the question ‘Can I use this data?’ right where the data already lives, inside Snowflake, so teams don’t have to wait on a custom pipeline to start using first-party data for personalization, analytics, and AI.” — Ben Brook, CEO, Transcend
Transcend built this native app on Snowflake, the AI Data Cloud company. The app answers a question that access controls alone cannot. Specifically, it shows not just who can see the data, but what teams may use it for. Together, Snowflake and Transcend give Marketing, Privacy, InfoSec, and Data teams one confident answer. Consequently, those teams no longer reconcile multiple systems.
Data and platform teams also no longer choose between moving data and keeping it governed. The Native App applies governance right where the data already lives. As a result, companies skip building or maintaining a separate compliance pipeline.
How the Snowflake Native App Enforces Data Governance Inside Snowflake
The real question is not what data a company holds, but whether it can use that data. Data stewards and business users get a live coverage view without opening a SQL editor or filing a ticket. The view shows exactly which datasets are governed and which are not. Furthermore, it offers a one-click fix for every gap.
“Transcend’s Snowflake Native App brings policy enforcement and data permissions into a single flow inside the customer’s own Snowflake account, turning consent and preference data into row access policies and safe views, enforced at query time, at warehouse scale. It’s a strong example of how our ecosystem gives customers confidence to activate data for AI and personalization.” — Rodrigo Rocha, Vice President, Global ISV & Enterprise Technology Partnerships at Snowflake
Transcend’s data permissions flow into Snowflake. Then, Snowflake’s own governance capabilities and compute enforce them wherever teams query that data. Also, customers install and run the application directly in their Snowflake account. This approach accelerates time to value and reduces silos. TextNow already sees that speed firsthand.
“Using the Snowflake Native App and Transcend transforms a task that normally takes weeks into hours.” — Andrew Cotton, Head of Platform and Security Engineering, TextNow
That speed extends beyond this launch. It follows Transcend’s recent release of Policy Engine. The company describes Policy Engine as its broader runtime data decision infrastructure.
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News Source: Businesswire.com
