Video is everywhere, but video at work has failed to keep up.

We are living in the golden age of video. Across platforms, devices, and spaces, video has become the dominant medium for communication, storytelling, learning, and influence. From streaming services and social feeds to how-to tutorials and entertainment clips, our lives are increasingly shaped by what we watch. We consume video on demand, in short bursts or long binges, passively or interactively—anywhere, anytime. It’s fast. It’s fluid. It’s everywhere.

Download The State of Video at Work: What 50+ Creators, Marketers, & Leaders Told Us at SXSW 2025 Whitepaper

the-state-of-video-at-work-what-50-creators-marketers-leaders-told-us-1-070725