The AA has decades of proprietary data from 14 million members, but fragmented legacy systems across 44 data sources made it difficult to turn that information into timely action. By modernizing its data foundation with Databricks, The AA is creating governed insight across the business, supporting faster routine analytics and new predictive capabilities for pricing, retention and roadside operations.

Join us on 3 November at 9am GMT | 10am CET to hear how The AA is moving from data modernization to AI-powered operational intelligence. We’ll explore how The AA created a unified, governed and reusable data platform and how it is using that foundation to embed data and AI into commercial and operational workflows.