Snowflake, the AI Data Cloud company, has launched its AI Data Cloud on Amazon Web Services (AWS) deployment Africa (Cape Town) Region. With this expansion, Snowflake brings data and AI closer to South African enterprises. The move strengthens compliance with data residency regulations, improves trust, and accelerates digital transformation.

The launch comes at a critical moment for organizations adapting to strict data rules. South Africa’s Protection of Personal Information Act (POPIA), similar to GDPR, enforces strict guidelines on data handling and transfer. The National Policy on Data and Cloud also requires government and public-sector data to remain within the country. By deploying on AWS Africa (Cape Town) Region, Snowflake addresses these requirements while enhancing customer confidence in secure, local cloud infrastructure.

Luan Reineck, Country Manager for South Africa, emphasized the importance of the launch. “Snowflake’s expansion reinforces our mission to support local businesses with secure, fast, and cost-efficient data solutions. Customers can now meet compliance demands while innovating with AI and data.”

Several South African businesses, including Carry1st, BluNova, and Mukuru, already leverage Snowflake’s AI Data Cloud. These enterprises gain faster access to trusted data, improve insights, and drive customer engagement through AI-powered solutions.

Carry1st has seen notable results. “Snowflake’s connected platform reduced infrastructure costs by 45% and boosted refresh rates by 300%,” said Ziyaad Kumandan, Lead Data Engineer. “It has enabled faster decision-making and better customer experiences.”

Driving Digital Transformation with Local Partnerships

With AWS deployment in South Africa, customers gain more flexibility in choosing regions aligned with operational needs. Snowflake is also investing in partnerships with local system integrators to accelerate its One Million Minds initiative. This program focuses on developing AI skills, training learners, and supporting Africa’s growing digital economy.

By scaling its AI Data Cloud and deepening collaboration with AWS, Snowflake strengthens its role in Africa’s digital transformation. Enterprises can now unlock the full potential of their data, optimize costs, and compete globally with AI-powered intelligence.

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News Source: Businesswire.com