Smartsheet announced expanded deployment of its Brandfolder platform to power Getty Images’ Media Manager digital asset tool. This deployment supports global brands with real-time visual asset handling at scale.
Partnership Strengthens Digital Asset Management Capabilities
Smartsheet and Getty Images extend their long-standing strategic partnership with this rollout. Brandfolder now serves as the core technology for Getty Images’ digital asset management solution. The solution handles large volumes of content during major cultural and sporting events. It supports fast, secure distribution of assets from capture to global audiences instantly.
Getty Images Leadership
“Our customers operate in fast-moving environments where every inefficiency costs time and money,” said Peter Orlowsky, senior vice president of strategic development at Getty Images. “By leveraging Brandfolder technology within Media Manager, we are able to eliminate friction from content management workflows, helping our customers move faster and unlock greater value from their visual assets.”
What Brandfolder Technology Brings
Brandfolder offers zero-latency ingestion to process assets in real time for immediate use. It includes AI that detects and suggests tags to organize huge libraries quickly. The platform also delivers a global distribution scale even during peak traffic events.
Smartsheet Product Leadership
“Modern content management isn’t about storage; it’s about velocity,” said Pratima Arora, chief product officer at Smartsheet. “By providing the technical backbone for Media Manager, we are proving that our technology can handle the most complex, high-pressure content workflows. We are removing the gap between the shutter click and the global consumer, providing brands with the storytelling speed they need to match the real-time demands of their audiences.”
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News Source: Businesswire.com
