Pinkfish Introduces AI Agents for Retail Automation

Pinkfish, an AI platform for enterprise automation, has launched retail-ready AI agents that automate core commerce workflows. These AI agents streamline marketing, merchandising, and commerce operations, giving retailers a fast path to automation without heavy technical overhead.

Retailers face growing pressure to transform operations with AI but often struggle to identify where to start. Pinkfish tackles this issue by embedding retail workflows directly into its AI agents. As a result, retailers can adopt automation quickly and expand over time. The launch reinforces Pinkfish’s “crawl-walk-run” AI adoption model, designed to prove value at every stage.

“The challenge isn’t retail interest in AI it’s execution,” said Charanya “CK” Kannan, Founder and CEO of Pinkfish. “We built these agents to deliver measurable results from day one. They speak the language of retail and integrate seamlessly into existing systems.”

Automating Key Retail Functions

The Pinkfish AI agents support three major retail workflows:

  • Marketing: Manages campaign planning, content creation, product descriptions, images, and creative localization.
  • Merchandising: Automates product onboarding, catalog management, and internal documentation across thousands of SKUs.
  • Commerce Operations: Handles inventory updates, product synchronization, and data consistency across websites and marketplaces.

Pinkfish integrates with widely used retail platforms such as Shopify, Akeneo, Adobe Commerce Cloud, Salesforce Commerce Cloud (SFCC), and Faire. It also connects with business tools like Microsoft, Slack, Salesforce, and Jira, ensuring rapid deployment and seamless operations.

Driving Retail Transformation

The AI agents reflect real retail needs and are already in use by organizations like IPSY. Adoption spans direct retailers, wholesalers, and manufacturers, showing the versatility of Pinkfish’s solution.

“At IPSY, operations are complex, so we needed an AI partner that adapts,” said Sree Sreedhararaj, CTO of IPSY. “Pinkfish proved its flexibility across merchandising, creative, and IT, helping us embed AI into everyday processes and deliver better customer experiences.”

Pinkfish will also sponsor Retail Club, September 14-17, showcasing its role as a trusted provider of AI infrastructure and a strategic partner in retail transformation.

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News Source: Businesswire.com