Orange Logic just announced major platform innovations to Media Bridge Hybrid Storage. These releases focus on the full content lifecycle. This new solution redefines enterprise Digital Asset Management (DAM). It seamlessly links customer-controlled storage options. This includes on-premise or NAS systems directly. Furthermore, it uses the powerful cloud-based governance of the DAM. This breakthrough removes the need for lengthy cloud migrations entirely. In turn, it accelerates DAM adoption significantly. This is great news for media-heavy teams globally.
Brad Pearson, SVP of Product, spoke about the solution. He stated Media Bridge extends DAM power. It places the power exactly where content already lives. Creative teams can search, review, and collaborate easily. They use the same cloud-based workflows worldwide. Meanwhile, IT retains complete control over storage. They also manage compliance and performance standards effectively. This feature offers the fastest path to high value. It works for organizations demanding flexibility and governance equally.
Connecting Storage and Compliance
Enterprises gain instant access to existing files. Media Bridge Hybrid Storage allows this access instantly. Teams can apply metadata and permissions quickly. Versioning is added without duplicating any files. The platform supports cloud and on-prem environments simultaneously. Consequently, they operate within a single hybrid architecture. This greatly benefits industries like entertainment and healthcare. They meet strict data residency requirements easily. Additionally, this minimizes costly egress fees successfully. It also streamlines workflows involving massive 4K/8K video files.
Expanding the Digital Asset Platform
Orange Logic also expanded other core capabilities. New features strengthen brand consistency management. They also automate creative workflows seamlessly. First, the new Site Builder is now available to all users. This lets teams share assets and brand direction at scale. Users can build dynamic, multi-page microsites within the platform. This transforms the DAM into a central operations hub quickly. Next, AI Agent Studio received important updates. Agents now handle detailed requests with better accuracy. New Agent Teams collaborate on multi-step workflows together. This reduces the need for constant departmental communication. Finally, expanded integrations streamline the workflow further. They connect tools like Adobe Firefly and Leonardo AI directly. These advancements ensure assets link to one system of record.
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News Source: Businesswire.com
