NielsenIQ, a leading consumer intelligence company, has announced new AI and automation capabilities for NIQ Spaceman®. The platform supports retail space planning and merchandising for more than 600 retailers across 65+ countries. With the upgrades, retailers can create store-specific planograms up to 50 times faster. Additionally, they can spot execution and compliance gaps more easily. Expanded cloud-based access also helps them scale merchandising decisions across their store networks. Overall, NIQ aims to help retailers turn smarter merchandising decisions into action in every store.
Manual planning retail space planning often slows merchandising teams down. Consequently, automation has become critical for retailers that manage large store networks. Natalie Williams, SVP, Product at NIQ, explained the thinking behind the update.
“Retailers are under increasing pressure to localize assortments, execute consistently across stores, and respond more quickly to changing shopper behavior,” said Natalie Williams, SVP, Product at NIQ. “These enhancements help simplify that process by embedding agentic AI directly into merchandising workflows and automating traditionally manual planning tasks. That means teams can spend less time building and updating planograms and more time acting on opportunities. With greater automation, retailers can improve productivity, respond faster to change, and make more confident merchandising decisions at scale.”
Key Benefits of the NIQ Spaceman Upgrade
Spaceman gets conversational AI with NIQ Optiq First Users can request planograms in natural language and optimize them. This saves manual effort for merchandising teams. They also do time-consuming planning tasks more efficiently.
Second, Spaceman automates retail space planning, empowering teams to localize store-specific planograms at scale. These planograms can be built and managed by teams across large store networks. The planograms also take into account local market conditions, assortments and shopper behavior. So retailers are adding more localization to the shelf.
Third, AI-supported compliance measurement enhances execution. The capability automatically detects execution gaps and compliance issues across stores. This means retailers can reduce manual audits.” They also create a more consistent experience for shoppers.
These investments are part of NIQ’s broader commitment to embed trusted AI across retail workflows. Similarly, NIQ remains on the forefront of cloud-enabled solutions. Such solutions allow retailers to transition more smoothly from planning to execution.
NIQ links retail space planning, intelligent automation, merchandising decisions and measurement of execution. This in turn helps retailers to drive greater efficiency, consistency and business impact across their operations.
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News Source: Businesswire.com
