Nintendo has revealed its initial sales outlook for the Nintendo Switch 2. The company plans to ship 15 million units by March 2026. While some may view the forecast as modest, it reflects a cautious strategy—not a lack of demand. Tariff concerns in the U.S. and ongoing supply chain risks shaped this approach. Still, excitement remains strong, especially in Japan. Over 2.2 million preorders are already locked in ahead of the official June 5, 2025 launch.
Unlike previous rollouts, Nintendo is doubling down on value and performance. The Switch 2 includes major upgrades like an OLED screen, improved graphics, and support for all existing Switch games. Priced at $449.99, it appeals to loyal fans and new customers alike. Moreover, its pricing, paired with exclusive game titles, positions it well for strong global demand. With interest already surging, early sales could surpass expectations.
Nintendo Switch 2 Sales Forecast Shapes Broader Strategy
Nintendo’s hardware plans go hand-in-hand with its software ambitions. Alongside the console launch, it expects to sell 45 million game titles during the fiscal year. Popular franchises such as Zelda, Animal Crossing, and Mario Kart will anchor this push. To minimize risk from geopolitical tensions, Nintendo shifted much of its production from China to countries like Vietnam and Cambodia. This move ensures steadier supply chains and more predictable output.
While the past year saw a dip in performance—profits fell 47% to ¥282.5 billion ($1.95 billion)—the company remains optimistic. Nintendo projects a 13% rise in operating profit this year, targeting ¥320 billion ($2.22 billion). At the same time, it won’t abandon the current Switch platform. Nintendo expects to sell an additional 4.5 million older-model units and move 105 million more games—clearly showing a dual-pronged market strategy.
Furthermore, brand experience plays a vital role in Nintendo’s plans. A new flagship store will soon open in San Francisco, expanding U.S. retail presence. Plus, Super Nintendo World in Orlando is almost ready to welcome visitors. These efforts go beyond product launches—they aim to build long-term engagement.
Overall, Nintendo Switch 2’s sales forecast may sound cautious, but it reflects smart planning. Combined with global enthusiasm, supply flexibility, and strategic branding, Nintendo is preparing for long-term success. With the right moves in place, the company looks poised to dominate the next generation of gaming.
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News Source: bloomberg.com
