ITC Infotech, a leading global technology services and solutions provider, has expanded its strategic technology partnership with British American Tobacco (BAT). The companies have signed a new multi-year strategic technology deal. Under the new mandate, ITC Infotech technology services will support BAT’s broader technology transformation. The partnership will focus on AI-enabled innovation, stronger technology capabilities, and improved operational efficiency. The expanded agreement builds on the established relationship between the two companies. In addition, it broadens ITC Infotech’s role across several important technology operations for BAT.
ITC Infotech will provide technology services across Poland, Romania, and India. The company will also continue working with BAT to develop capabilities at its newly launched BAT Future Capabilities Centre in India. Furthermore, ITC Infotech will support BAT’s existing technology hubs in Malaysia and Mexico. This broader delivery model will help both companies coordinate technology operations across multiple markets.
ITC Infotech Expands Technology Services Across Markets
The new agreement will deepen the existing relationship between ITC Infotech and BAT. Both companies will work to streamline end-to-end technology delivery under the expanded partnership. The companies expect the approach to improve delivery speed and operational efficiency. At the same time, the partnership will focus on maintaining high service quality across BAT’s technology environment. The expanded mandate will also strengthen ITC Infotech’s presence in Europe. The company plans to expand its onshore capabilities across the region.
These capabilities will be strategically redeployed over time to support continued regional growth. As a result, ITC Infotech expects the partnership to contribute to its wider European growth strategy. The agreement also supports BAT’s efforts to simplify its technology operating model. Meanwhile, the companies will continue focusing on managed services and digital transformation.
Jean-Pierre Cussac, Global Head of IDT Services and Tech Delivery, BAT, said: “Partnering with ITC Infotech enables us to enhance resilience, innovation and agility across our technology operations. Their delivery excellence and domain strength make them a trusted partner as we streamline our operating model, simplify managed services and prepare for the next phase of digital transformation.”
Partnership Supports AI and Digital Transformation
The expanded partnership will place greater emphasis on AI-enabled innovation. ITC Infotech will use its technology capabilities to support BAT’s evolving digital requirements. The companies will also bring together their respective technology skills and industry experience. This approach will help strengthen delivery capabilities across the markets covered by the agreement. In addition, the partnership will support BAT’s technology hubs and capability development initiatives. ITC Infotech will work alongside BAT teams in Poland and Romania as part of the expanded programme.
Manas Chakraborty, MD & CEO, ITC Infotech, stated:“This strategic programme marks a milestone in our European growth roadmap as well as in our decades long partnership with BAT. We at ITC Infotech, look forward to working closely with our BAT colleagues in Poland and Romania. This partnership will bring together the exceptional domain experience and complementary technology skills of the two teams which will significantly augment the collective service delivery standards. This alliance reflects our commitment to accelerate BAT’s transformation. Going forward, we envisage many such outcome-oriented long term collaboration opportunities with our clients worldwide.”
The new mandate therefore marks an important stage in ITC Infotech’s relationship with BAT. It also supports the technology provider’s continued expansion across Europe and other strategic markets. Meanwhile, BAT will gain broader access to ITC Infotech’s technology services and delivery capabilities. The companies will continue working together on transformation initiatives and operational improvements. The agreement reflects the growing role of technology services in large-scale enterprise transformation. It also highlights the importance of AI, managed services, and technology skills in modern business operations.
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News Source: Businesswire.com
