Infobip, a global AI-first cloud communications platform, has integrated Hiya’s Caller Reputation and Number Registration into its voice offering. As a result, organizations can strengthen trust in outbound voice communications. They also gain clearer visibility into how networks perceive their business calls.
Voice remains a critical channel for sales, customer support, appointment and delivery reminders, and critical service notifications. Industries such as banking, healthcare, logistics, and telecommunications rely on it every day. However, an incorrect spam label often causes these important business interactions to be lost. When a legitimate call is flagged as spam, the person on the other end often never picks up. Consequently, the business loses the conversation.
How the Integration Works for Businesses
Through the integration, Infobip customers can register their businesses and complete a vetting process. After that, they can add their outbound numbers. This step tells operators who is behind each number. Therefore, the risk of calls being labeled as spam or blocked altogether drops. Customers can also access reputation insights through Infobip. These insights help them monitor number health and identify negative trends. In addition, teams can improve dialing practices where needed.
The integration complements Infobip’s broader voice offering. That offering includes branded calling capabilities, which let businesses display company information during outbound calls. Together, these capabilities support more transparent and recognizable voice interactions. Moreover, they help enterprises improve customer trust and call answer rates across outbound voice communications.
Mijo Soldin, Vice President of Voice and Telecom Strategy at Infobip, explained the thinking behind the move.
“Trust is the foundation of effective voice communication,” said Mijo Soldin, Vice President of Voice and Telecom Strategy at Infobip. “By integrating Hiya’s Caller Reputation capabilities into Infobip’s voice offering, we’re helping businesses better understand how their outbound numbers are perceived across networks. That visibility helps enterprises strengthen caller identity, improve calling practices, and support more trusted customer interactions.”
Alex Algard, CEO and Founder of Hiya, also shared his view on the partnership. “Legitimate businesses shouldn’t lose calls because the network doesn’t know who they are. With this partnership, Infobip customers can register their businesses and numbers through Hiya and see how those numbers are really being labeled, so operators know who’s calling and businesses know what to fix. That is how we make the phone worth answering again.”
Spam labeling continues to disrupt legitimate business communications globally. Hence, this integration bridges the gap between enterprises, carriers, and end users. It is available immediately through Infobip’s platform and API. Organizations can now actively manage their caller reputation, reduce incorrect spam labeling, and help restore trust in outbound voice communications.
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News Source: Businesswire.com
