Eton Solutions has joined hands with Asas Capital to launch the Middle East’s first Family Office as a Service model. This exclusive partnership will power Asas Capital’s newly licensed multi-family office in Saudi Arabia using Eton’s AtlasFive® platform.
Asas Capital plans to leverage Eton’s Administrative Family Office (AFO) system to deliver integrated wealth management for UHNW and HNW families. This move marks a major step forward in redefining Family Office as a Service across the region.
Eton Solutions, known globally for its WealthTech innovation, is bringing its ERP expertise to the Gulf. Their collaboration with Asas Capital combines regional investment insight with cutting-edge family office technology. Headquartered in Dubai’s DIFC and regulated by the DFSA, Asas Capital brings 15+ years of experience in private equity, pre-IPO, and asset management. With a strong presence in the GCC, it now aims to disrupt regional wealth advisory with its new Family Office as a Service offering.
This offering merges institutional-grade financial tools with tailored advisory services. Backed by a value system focused on ethics and transparency, Asas Capital is well-positioned to lead in Saudi Arabia, one of the fastest-growing private wealth hubs.
The company’s emphasis on late-stage, tech-driven investments strengthens its ability to offer robust, high-performance solutions. This innovation-centric strategy aligns with the evolving needs of Gulf-based UHNW families.
Meanwhile, the Middle East offers a fertile ground for expanding family office solutions. With this launch, Eton Solutions adds Saudi Arabia to its global footprint, which already spans the UK, Switzerland, UAE, India, and other key markets.
Eton’s AtlasFive® platform currently manages over $1 trillion in assets for 800 families globally. It processes more than 14 million transactions yearly, reinforcing its position as a top-tier WealthTech platform.
Satyen Patel, Executive Chairman at Eton Solutions, remarked, “This partnership accelerates our goal of transforming Family Office as a Service globally. Clients gain portfolio insights, automated compliance, and secure data instantly.”
Himanshu Khandelwal, CEO of Asas Capital, added, “We aim to set a new benchmark for family offices in the Gulf. With Eton’s trusted platform, we deliver transparent, tech-driven solutions to safeguard generational wealth.”
Together, Eton Solutions and Asas Capital are not just enhancing wealth management. They’re building a secure, tech-enabled future for the region’s most accomplished families through Family Office as a Service.
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News Source: Businesswire.com
