BROTHER’s 30% Sales Growth Powered by AI Livestreaming
BROTHER, a global leader in printing technology, increased e-commerce sales by 30% using PLTFRM’s AI virtual human livestreaming. The creative agency, known for its digital branding expertise, partnered with BROTHER to transform livestream marketing through artificial intelligence.

AI Virtual Hosts Reshape Livestreaming

AI virtual human livestreaming is revolutionizing China’s e-commerce scene. These digital hosts replicate real human behavior during interactive sessions. Even JD.com’s founder, Richard Liu, uses an AI avatar for livestreaming, showing widespread adoption in the sector.

Compared to traditional setups needing a full crew, AI streams run 24/7 with minimal support. A single AI host answers questions, showcases products, and interacts live cutting operation costs dramatically. These avatars feature lifelike expressions, voices, and movements. Their realism and efficiency help brands increase sales while reducing overhead.

BROTHER Adopts AI to Stay Competitive

BROTHER, known for reliable printers, initially tested AI livestreaming during off-peak hours to keep their branding consistent. “We didn’t expect high conversions,” noted Ms. Gu, Branding Head at BROTHER China. “We just aimed to stay visible and showcase our reliability.”

Surprisingly, in just two hours, their first AI-powered stream by PLTFRM earned ¥18,000 (around US$2,500), outperforming expectations.

Sales Surge and Costs Plummet

BROTHER now uses PLTFRM’s AI livestreams across JD.com and Tmall, running continuously. Compared to last year, sales rose 30% while livestreaming costs dropped by 80%. “Each morning, we review overnight data. It’s become part of our daily routine,” said Ms. Gu.

Interestingly, 30% of sales happen late at night previously ignored by human streams. These late buyers often discover products thanks to the AI host’s clear, 24/7 technical explanations.

BROTHER’s AI avatar focuses on key features like the separate drum-and-toner system and legendary durability traits that define its 100-year legacy.

PLTFRM: The Tech Behind the Success

PLTFRM, a Shanghai-based digital agency, has 15 years of branding experience and over a decade in livestreaming. In 2023, it partnered with Baidu Cloud to enhance livestreaming with AI tools. PLTFRM AI, their virtual human livestreaming solution, covers everything avatar creation, scripting, engagement, and platform setup. BROTHER’s project launched just two weeks after planning began.

Strategy is Key in AI Livestreaming

PLTFRM’s co-founder, Qian Dejun, explains that AI livestreams work best when rooted in retail fundamentals matching host, product, and platform. Though AI reduces barriers, execution matters. Realistic avatars, optimized scripts, and virtual studios drive results.

Qian, who has hosted 300+ livestreams and even created his own AI avatar, says AI and human hosting follow the same strategic logic. PLTFRM offers both managed and hybrid livestream models, eliminating tech hassles for brands.

A Scalable, Full-Service Model

“We tackle challenges like low traffic, high costs, and lack of talent,” said CEO Qian Dejun. “PLTFRM AI delivers a managed, scalable livestream solution. Brands grow faster, spend less, and boost exposure without building internal teams.”

Stay ahead with the latest in IT and data tech—visit IT Tech News for more innovations shaping the future.

News Source: Globenewswire.com