AcquireUp recently announced the appointment of Jim Parkinson as its new Chief Technology and Information Officer. The company operates as a technology-first seminar marketing firm for financial professionals. In this vital role, Parkinson will oversee several key departments. These include Product Development, Data Sciences, IT Engineering, and IT Infrastructure.
His leadership will support the advancement of the proprietary LeadJig technology platform. Parkinson brings a wealth of experience from his previous roles in credit card processing. He also served as Chief Digital Officer at Valassis. Furthermore, he spent over two decades at Sun Microsystems. During that time, he led the team that built the first utility computing platform.
Strengthening Data-Driven Marketing Solutions
The company aims to give financial advisors better visibility and performance transparency. Parkinson will focus on using an Agentic AI approach to enhance user experiences. This strategy helps advisors convert seminars into net asset growth more predictably. Consequently, the firm continues to invest heavily in its operational infrastructure.
Greg Bogich, the CEO of AcquireUp, expressed high confidence in the new executive appointment.
“Jim’s depth of experience building scalable platforms and leading complex technology organizations makes him a tremendous addition to AcquireUp’s leadership team. As we continue to invest in technology that gives financial advisors greater visibility, control, and performance transparency, Jim will play a critical role in strengthening our platform and helping our clients more predictably convert seminars into net new asset growth.”
Jim Parkinson also shared his enthusiasm regarding his new role at the company.
“I’m excited to join AcquireUp and help build technology that directly supports advisor success, as we utilize AI to enhance the experiences of both our employees and our customers. AcquireUp has a strong foundation combining managed marketing services with proprietary technology, and I look forward to working with the team to further enhance the platform and deliver measurable results for advisors driven by our Agentic AI approach.”
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News Source: Businesswire.com
