OpenX introduced OpenX IQ, a new solution designed to advance AI media decisioning across programmatic advertising workflows. Buyers will be able to have more control, optimize performance, and minimize media waste through this platform. In addition, the platform utilizes machine learning for efficient decision-making.
With increasing use of AI, advertisers have been looking for dependable cues that will enhance performance. Unfortunately, most are grappling with issues of transparency and clarity of data. Thus, the solution incorporates quality supply-side data.
“In a market that keeps consolidating, supply diversification isn’t optional. It’s how we protect our clients’ investments and performance,” said Oleg Korenfeld, Chief Technology Officer at CMI Media Group. “OpenX IQ helps with the strategy: independent identity capabilities, direct publisher relationships, and quality we can actually verify.”
Enhancing Media Workflow with AI Intelligence
The approach is viable through the entire media workflow process. Since it makes use of intelligent functionalities in helping advertisers, agencies, and publishers to hone their strategies. Further, it makes use of automation for efficient delivery and better targeting precision. The software was made in such a way that it incorporates signals from places where data is plentiful. Therefore, the solution will allow buyers to look beyond basic metrics and think of actual performance.
OpenX IQ serves as the intelligent layer in the media workflow process, having some essential features which can make the process effective and efficient:
• Inventory Quality Scoring: Evaluates the inventory using quality data collected on the supply side.
• Audience Modeling: Finds the valuable audience using machine learning algorithms.
• Attention and Engagement Modeling: Improves the performance through predictive analytics.
• Performance Modeling: Improves bidding and distribution processes.
• AI Selling and Workflow Agents: Automates the process with control and transparency.
Key features include inventory quality scoring, audience modeling, and performance optimization. In addition to this, models of attention and engagement help advertisers in finding impactful impressions. AI-enabled workflow agents simplify complicated tasks while ensuring transparency. OpenX is consolidating its position as one of the leading supply-side platforms.
Explore IT Tech News for the latest advancements in Information Technology & insightful updates from industry experts!
News Source: Businesswire.com
