Amplitude has launched its new Agentic AI Analytics to completely change the way businesses handle digital products. This new technology is based on the use of autonomous agents that track user behavior 24/7. As a result, these agents point out areas of friction and provide immediate growth advice. This solution fills the gap between delivering software and understanding its effect. With the help of Agentic AI Analytics, teams no longer have to spend time digging through data. Moreover, the solution comes equipped with a Global Agent that responds to difficult natural language questions. It also has agents for session replays and web experimentation.
Spenser Skates, Co-founder and Chief Executive Officer at Amplitude, said: “We’re entering a new era of analytics one where AI can monitor your product around the clock, and free up your team to focus on improving the experience. Today, we’re launching the first fully autonomous analytics agent. It’s going to reinvent how product decisions get made.”
Takashi Suzuki, SVP and GM of the Data Platform Department at NTT DOCOMO, said: “Amplitude has helped NTT DOCOMO scale self-serve analytics to more than 1,000 active users and significantly reduce the time required to analyze campaign effectiveness. With Amplitude AI Agents, our teams can streamline analysis directly from existing dashboards, helping us move faster while improving conversion rates and lowering cost per acquisition.”
Driving Proactive Product Decisions with Autonomous Agents
The launch represents a move towards proactive and automated product management for today’s businesses. In particular, the software is fully integrated with developer tools such as GitHub and Cursor. This means that all coding choices are informed by usage data in real time. As such, companies can now optimize user flows much quicker than was previously possible. The Agentic AI Analytics platform enables organizations to make decisions based on their insights in minutes.
The launch brings forth four different agents that are suited for particular product management tasks. For example, the Dashboard Monitoring Agent monitors changes in metrics and alerts the user. On the other hand, the Session Replay Agent distills user videos numbering in the hundreds to identify flaws. The four agents come together to give a complete picture of the customer. This means that companies can now increase conversion rates while reducing their acquisition costs.
Matias Caratti, Product Shipping Supervisor at Mercado Libre, said: “Increasing our users required more than just access to data. It required structure and automation. Dashboards provided a single source of truth, and AI Agents enabled us to find data on our own. We didn’t have to rely on manual reports, and we were provided with automatic insights on funnel performance, countries with the best conversion, and fluctuations in contact rate.”
Joshua Ma, Engineering Lead at Cursor, said: “Amplitude MCP and Skills bring user insights directly into agent context in Cursor. This allows teams to quickly ship features, measure impact, and build smarter experiments for the next release.”
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News Source: Businesswire.com
