FourKites recently announced the launch of its new Consumer Packaged Goods Customer Advisory Board. This initiative aims to solve supply chain challenges for global brands. The company is a leader in real-time visibility technology. Now, it is bringing industry giants together for better collaboration. This board will focus on improving logistics and reducing costs. It helps businesses navigate a very complex global market.
Global supply chains face many risks today. Consequently, companies need better ways to track shipments. The members of this board represent major consumer brands. They will provide feedback on new software features. This ensures that FourKites builds tools that businesses actually need. Furthermore, the group will meet regularly to share best practices. They want to create a more resilient supply chain ecosystem.
Enhancing Supply Chain Visibility Through Collaboration
The board includes leaders from top global corporations. For example, experts from PepsiCo and Kraft Heinz are participating. Their goal is to drive innovation across the industry. This collective effort will help solve common distribution problems. In addition, the partnership highlights the value of data sharing. Better data leads to smarter business decisions.
Mathew Elenjickal, Founder and CEO of FourKites, said:
“The CPG industry faces unique pressures. These range from shifting consumer preferences to complex distribution networks. By formalizing this advisory board, we are deepening our commitment. We will work alongside our customers. We will build the next generation of supply chain solutions.”
Customer Advisory Board (CPG) Members:
- Scott DeGroot: University of Tennessee / Formerly Kimberly-Clark (Chairperson)
- Ilham Smaali: Essity, VP, Planning and Logistics, Global Supply Chain
- Susan Rankin: Kimberly-Clark, VP, NA Logistics
- Kevin Wille: Kraft Heinz, Head of Operational Excellence
- Mariko Roberts: PepsiCo, SVP, Supply Chain, PepsiCo Foods North America
- Matt Algar: Unilever, Head of Logistics, NA
- Deirdre Elter: Conagra, VP, Customer Supply Chain and Logistics
In conclusion, this launch marks a significant industry milestone. It fosters a culture of shared knowledge and growth. The Consumer Packaged Goods Customer Advisory Board will shape the future of logistics. Businesses can expect faster and more reliable shipping methods soon. This partnership will surely benefit consumers around the world. It provides a roadmap for future technological success.
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News Source: Businesswire.com
