RELEX Solutions earned recognition recently. They are a Leader in the IDC MarketScape. The report is the Worldwide Retail Price Optimization Solutions 2025 Vendor Assessment. IDC MarketScape evaluated providers based on strategy and capabilities. This assessment focused on several market subsets. These areas included lifecycle price optimization. They also looked at price intelligence and analytics. RELEX offers unified, AI-driven pricing systems. This helps retailers boost margins and improve sell-through. It also increases collaboration across all teams.
According to the official IDC report, the company has a strong focus:
“RELEX’s strategic shift towards building a unified pricing and promotions platform is a critical piece of their ongoing strategy.” The report noted this focus strongly. It highlights their aggressive improvement roadmap. This plan aims to build a single, integrated system. This single dashboard will cover base pricing and markdowns. It will also easily manage all promotions.
Unified Platform Drives Profitability
RELEX Price Optimization seamlessly combines three functions. These are base pricing, markdown optimization, and promotion management. Advanced analytics and AI power this unified solution. Therefore, RELEX helps retailers easily balance competitiveness. It aligns pricing with business goals. It also matches prices to demand and inventory levels. This happens in near real time for efficiency. Consequently, the platform integrates with RELEX’s broader offerings. This connects pricing decisions to key functions. These include forecasting, assortment, and replenishment strategies.
Ananda Chakravarty, Vice President at IDC, commented on the platform’s features:
“RELEX brings together strong automation and data-driven insights that help retailers make smarter, faster pricing and promotions decisions. Its focus on usability and process improvement makes it easier for retailers to simplify complex workflows and drive better business results.”
Mikko Kärkkäinen, co-founder and group CEO of RELEX Solutions, expressed pride in the new status:
“We’re proud to be recognized as a Leader in the IDC MarketScape for Retail Price Optimization Solutions.” He firmly believes this confirms their unified approach. “By connecting pricing with the rest of the value chain, we help retailers improve sales and profitability, while also making their work more efficient and less complex.”
RELEX is clearly leading the way forward. Their unified platform is optimizing global Retail Price Optimization.
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News Source: Businesswire.com
