8×8, Inc. today announced 8×8 Small Business, a new consumption-based unified communications (UC) solution. The 8×8 Small Business offering provides direct resell partners with more flexibility to serve the small and medium business (SMB) market. In addition, 8×8 Small Business eliminates fixed seat counts, annual licence commitments, and mandatory software bundles that many businesses don’t need.
The new offering is aimed at organizations with fewer than 100 users. It also offers the same enterprise-grade capabilities available on the broader 8×8 unified communications platform. Get global calling, meetings, team chat, compliance features, analytics, CRM integration and Microsoft Teams Phone integration for your business. But customers only pay for the services they actually use, which is a more flexible purchasing model.
“8×8 empowers direct resell partners to deploy and provision new users in as little as five days, to help bolster partner support. From day one, partners receive enablement resources, co-branded demand generation assets and technical support. This allows resellers to reduce operational complexity and accelerate customer onboardings.
The company has built its partner community with 8×8 Small Business. During the development 8×8 collected feedback from partners and the industry to create a solution that better addresses SMB needs. That means direct resell partners now have two deployment models that are a better fit for customer needs. The offering is now available to partners throughout the United Kingdom, Republic of Ireland and Australia.
“Resellers want something that is flexible, supports fast provisioning, and provides the same great capabilities of an enterprise UCaaS platform,” said Jamie Snaddon, EMEA Managing Director at 8×8, Inc. “So we built something different. In what we believe is an industry first, we’ve broken out of the traditional UCaaS packaging so partners can meet customers exactly where they are, on a self-serve, flexible, and profitable basis.”
Partner Feedback Highlights Strong Market Demand
Early feedback from 8×8’s reseller network indicates positive adoption among both partners and customers. Several channel partners highlighted the platform’s ease of deployment, flexible pricing structure, and simplified support experience.
“The support from the 8×8 team has been outstanding,” said Tony Capewell, Technical Director at Your Cloud Works Ltd. “It’s rare to find an enterprise-grade solution that keeps partnership mechanics simple. The consumption model and single point of sales and technical support have made a real difference for us.”
Another reseller also praised the company’s partner experience and onboarding process.
“The support we’ve received from all channels within 8×8 has been second to none,” said John Redmond, Director at Cloudline. “8×8 simplifies the onboarding process for our customers, and flexibility of the 8×8 portfolio ensures we always have the right solutions for our clients and we in turn can scale our business.”
Alongside the new offering, 8×8 Small Business complements the existing partner portfolio, including 8×8 Engage, 8×8 Contact Center, 8×8 AI Studio, and other communication solutions. Therefore, partners can choose between the traditional subscription model and the new consumption-based approach based on customer requirements. This flexibility enables partners to deliver tailored unified communications solutions while supporting long-term business growth across the SMB market.
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News Source: Businesswire.com
