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The five-point guide to well-planned networking

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Niamh Ennis on how to network for success

1. Think about what the desired outcome for you will be at the end of the event. How will you measure your own success? When you have clarity around your own personal goal for the event, it will help you be more focused and definitely much more productive.

2. Try and aim to make three to five meaningful connections, or if there is one specific person you want to meet, gather as much information about them and plan questions to ask them when they are standing in front of you. In the same way that you wouldn’t show up at an interview without preparing, don’t turn up at a networking event blind. Do your research.

3. Look through the list of speakers or even ask the organisers if it’s possible to get a list of attendees in advance, and identify some names on it that you would like to meet. If you know the individuals or companies that are likely to be present, you might feel a little less intimidated by the situation.

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