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Jungle Disk Looks To Consolidate Brands After ElephantDrive Buy

Question: What do Jungle Disk, LiveVault, KeepItSafe and OffSiteDatasync have in common?

Answer: Too much product and service overlap to warrant keeping four brand names for B2B data protection services under one roof.

Jungle Disk is in the process of rebranding the stable of data protection services it acquired over time into a single brand, CEO Bret Piatt told CRN.

[Related: 2022 Storage 100: Who’s Got Your Backup?]

That move comes as San Antonio-based Jungle Disk late last month acquired yet another company, ElephantDrive, which is different from its other brands in that it is focused on the direct-to-consumer data backup market, Piatt said.

Jungle Disk ended up with four B2B brands last September when it acquired LiveVault, KeepItSafe and OffSiteDatasync from digital media company J2 Global, which a month later split into Ziff Davis, which also owns Spiceworks and Mashable and cloud technology company Consensus.

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