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2022 Digital Trends – Experience Index

Welcome to the 2022 Digital Trends report! This annual Adobe survey, produced in collaboration with Econsultancy, captures insights from nearly 10,000 marketers, consultants and practitioners to map the evolution of marketing, advertising, content, commerce, and customer experience trends around the world. It identifies key opportunities for companies to refine their digital strategies and drive sustained […]

2022 Digital Trends – B2B in Focus

Welcome to the 2022 Digital Trends – B2B in Focus! Based on Adobe’s annual survey, produced in collaboration with Econsultancy, the report captures the insights of over 800 executives working in the Technology (442) and Manufacturing (372) sectors. It’s enabled us to map the evolution of B2B customer experience trends and identify opportunities for companies […]

2022 Digital Trends – Financial Services in Focus

Welcome to the 2022 Digital Trends – Financial Services in Focus report! Based on Adobe’s annual survey, produced in collaboration with Econsultancy, the report captures the insights of 591 qualified client side financial services respondents. It has enabled us to map the evolution of customer experience trends and identify opportunities for companies to refine their […]

2022 Digital Trends – Media and Entertainment in Focus

Welcome to 2022 Digital Trends – Media and Entertainment in Focus! Based on Adobe’s annual survey, produced in collaboration with Econsultancy, this report captures the insights of 163 qualified client-side media and entertainment respondents. It’s enabled us to map the evolution of customer and audience experience trends and identify opportunities for media and entertainment (M&E) […]