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Ask more from your email marketing and customer journey management solution.

Solve your real-time personalisation problems. Alyssa Raine, Group VP of Customer Marketing Platforms at Walgreen’s, knows the importance of customer experience. “Our mission at Walgreens Boots Alliance is to help our customers lead happier, healthier lives — and one of the ways we’re making that happen is through hyper-personalised customer experiences,” she explains. But Alyssa […]

The Engagement Imperative

Why B2B Marketers Must Engage Audiences and Drive Better Data Insights For years, marketers believed they were in control of the buyer’s journey. They had orchestratednurtures with choreographed email sequences, adapted buyer-driven journeys and have realized that personalization, based off of behavior and engagement, results in improved outcomes. However, most marketers still struggle to have […]

Driving success in the subscription economy

How data, content and customer journeys help businesses in Telecoms, Media and Entertainment achieve success in the subscription economy. Subscription-based business models are a key component of today’s Telco, Media and Entertainment business. Digital subscription has completely transformed business models in media industries, while taking traditionally subscription-based businesses, such as consumer telecoms, to the next […]