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The Lead Generation Playbook

How to approach each type of lead A one-size-fits-most approach...

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The ROI of personal connections.

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Unstructured data storage – on-prem vs cloud vs hybrid

Businesses face the need to store ever-larger volumes of information, across a growing number of formats.

Business data is no longer confined to structured data in orderly databases or enterprise applications. Instead, businesses may need to capture, store and work with documents, emails, images, videos, audio files and even social media posts. All contain information that has the potential to improve decision-making.

But this presents challenges for IT systems that were designed with structured rather than unstructured data in mind. That is because technologies that efficiently store databases, for example, are not well suited to the larger file sizes, data volumes and long-term archival needs of unstructured data.

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