Discover how multi-location businesses can leverage SOCi Genius AI through AWS Marketplace to automate local marketing efforts across search, social, and reputation management—saving time while maintaining brand consistency at scale.

Multi-location businesses’ marketing efforts are extensive — which makes them both expensive for their organizations, and time consuming for their teams. Managing local search, social, and reputation management efforts across hundreds or thousands of locations is a massive undertaking, and maintaining brand consistency across all of the marketing channels, messages, and markets that organizations’ efforts touch is an ever-growing challenge for them.

With roughly 84% of retail sales still happening in brick and mortar stores, driving local market visibility remains highly important for multi-location businesses.

“Your local visibility directly impacts that brick and mortar revenue,” says Ashley Browning, Partner Marketing Manager at SOCi. “If your customers can’t find your information, or if it’s not accurate or engaging, they’re definitely less likely to actually end up in the store.”

As customers continue making location-based decisions, multi-location businesses can use AI agents as a digital extension of their workforce to conquer their challenges in search, social, and reputation management while driving more powerful marketing outcomes — and those AI agents are accessible to enterprises through the AWS marketplace.

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Source : https://www.techrepublic.com/article/optimizing-local-marketing-at-scale-the-power-of-soci-genius-ai-on-aws/