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The Lead Generation Playbook

How to approach each type of lead A one-size-fits-most approach...

The ultimate guide to virtual receptionists.

A call for customer experience. In a progressively digital age,...

The ROI of personal connections.

If you’re like most entrepreneurs, you probably have a...

Stuck on zero trust? DNS might have an answer

Working practices have become far more flexible over the last few years as more firms embrace remote and hybrid models. Recent research commissioned by EfficientIP found that just under half of businesses have fully accepted these working models as standard practice.

However, this flexibility comes at the cost of increased complexity – and complexity is the sworn enemy of security. Almost all respondents to the research anticipated challenges in implementing hybrid work, with network complexity being a major factor. 66 percent of respondents stated that they had medium or low satisfaction when it came to managing complexity and security.

The zero trust model has emerged as one of the most popular approaches for regaining control of increasingly complex networks and securing remote connections. Nevertheless, implementing zero trust can present its own challenges if the model used doesn’t provide enough fine-grained control.

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The Lead Generation Playbook

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