Did you know that password sharing is costing providers of over-the-top (OTT) Content big money -an estimated $9.1 billion in 2019 alone?
With both the growth of streaming subscriptions and tougher economic times due to the COVID-19 Pandemic, this number expected to balloon to $12.5 billion in 2024 according to a recent Parks Associates study.
For Content providers that want to limit password sharing, spotting suspicious activity and then acting on it means making tough decisions, like how to balance customer experience with effective enforcement within constraints that are often set by internal entities.Download this white paper to learn the five best practices to prevent password sharing:
1. Learning Login location
2. Managing anonymous users
3. Tracking typical behavior
4. Monitoring the landscape
5. Engaging before you block
Content providers have more control than they might think in the fight against password sharing.