As a business leader, you think about how to increase revenue and grow your company. In the age of digital marketing and data collection, you also need to think about consumer privacy concerns and how they can impact your business. Companies are increasingly collecting data about their clients to improve customer service, target marketing, and track sales. However, it can be misused to invade privacy, manipulate behavior, and sell sensitive information.
As a result, you must take care to protect customer privacy. There are a number of ways to do this, such as encryption, data minimization, and user control. And taking these actions benefits both your customers and your company. You can build trust and foster loyalty by taking steps to safeguard customer privacy.
Read the complete article here