Exclusive Content:

The secret to building and maintaining citizen CX momentum 

Problems need answers, and customers need exceptional service. The...

Measuring Social Impact Guide for Grantmakers and CSR Professionals

As you work to advance social good, measurement is...

Choosing a Grants Management Software to Support Trust-Based Philanthropy

You care about running a trust-based grantmaking program. But...

MARKETING AT THE SPEED OF INNOVATION

Disruption happens overnight

Mark Zuckerberg’s oft-repeated motto, of “move fast and break things,” is no longer just the anthem of Silicon Valley, it’s become the rallying cry of new and old companies alike as they scramble to stay on top, challenge tech incumbents or be the first to bring an entirely new idea to market. In an age where disruption is the status quo, technology marketers need to be just as agile.

Yet, a majority of fast tech marketers have gone into autopilot, relying on traditional marketing tactics, such as email blasts, programmatic advertising, content syndication, etc., to drive demand. The thing is, these automated transactions were built for a predictable world where time is not a factor, providing a set of touchpoints plotted against a presumed linear buyer’s journey.

But, what about the technology industry is predictable? Only constant, unrelenting change. So, how does marketing move as fast as innovation happens?

Download MARKETING AT THE SPEED OF INNOVATION Whitepaper

marketing-at-the-speed-of-innovation
By submitting this form, you’re providing consent for ItTech-news to use the information supplied as outlined in our privacy policy. This includes providing access to this download and sharing the information. Please check our privacy policy to see how we protect and manage your submitted data.

Newsletter

Don't miss

The secret to building and maintaining citizen CX momentum 

Problems need answers, and customers need exceptional service. The...

Choosing a Grants Management Software to Support Trust-Based Philanthropy

You care about running a trust-based grantmaking program. But...

How to turn your app into a live streaming platform

Online live streaming is the single most engaging channel...

DEDICATED INTERNET

Keep your customers and your employees online and productive...

The secret to building and maintaining citizen CX momentum 

Problems need answers, and customers need exceptional service. The eBook, “Maintaining Contact Center Momentum,” emphasizes the need and benefits of AI-powered self-service that will...

Measuring Social Impact Guide for Grantmakers and CSR Professionals

As you work to advance social good, measurement is an essential component. Learn how to build a framework to track, understand, and analyze your...

Choosing a Grants Management Software to Support Trust-Based Philanthropy

You care about running a trust-based grantmaking program. But how can you put your values into action? This guide will show you what to...
Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.