Beth Bridges attended and ran more than 2,500 in-person networking events over a 10-year span, in addition to the 300 or so online networking events she’s attended. So how would she characterize the current state of networking?
“Fragmented,” says Bridges, who’s known as The Networking Motivator and is the author of Networking on Purpose: A Five-Part Success Plan to Build a Powerful and Profitable Business Network.
She likens the proliferation of newer options online (Zoom groups, Facebook groups, 1-on-1s and much more) to the evolution of TV from three basic channels to today’s streaming age.
“[Networking] was starting to fragment long before COVID,” she says, “and COVID and the digital options just fragmented it that much more.”
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