exclusive content

MARKETING AT THE SPEED OF INNOVATION

Disruption happens overnight

Mark Zuckerberg’s oft-repeated motto, of “move fast and break things,” is no longer just the anthem of Silicon Valley, it’s become the rallying cry of new and old companies alike as they scramble to stay on top, challenge tech incumbents or be the first to bring an entirely new idea to market. In an age where disruption is the status quo, technology marketers need to be just as agile.

Yet, a majority of fast tech marketers have gone into autopilot, relying on traditional marketing tactics, such as email blasts, programmatic advertising, content syndication, etc., to drive demand. The thing is, these automated transactions were built for a predictable world where time is not a factor, providing a set of touchpoints plotted against a presumed linear buyer’s journey.

But, what about the technology industry is predictable? Only constant, unrelenting change. So, how does marketing move as fast as innovation happens?

Download MARKETING AT THE SPEED OF INNOVATION Whitepaper

defend-against-cyberattacks-with-social-engineering
By submitting this form, you’re providing consent for ITTech News to use the information supplied as outlined in our privacy policy. This includes providing access to this download and sharing the information. Please check our privacy policy to see how we protect and manage your submitted data.

share:

Facebook
Twitter
LinkedIn

more posts

send us a message