New network slicing capabilities powered by 5G standalone deployments can increase revenue opportunities through tailored subscriptions designed to meet consumers’ specific connectivity needs.
This presents an opportunity for Communication Service Providers to evolve from the downward spiral of the single internet subscription model with its focus on marketing better performance and more GB for a lower price, to a monetisation model that delivers connectivity with different characteristics based on new types of subscriptions and charging. This scenario also benefits the user, who can make more informed and personalised decisions about which subscription they should buy to suit their needs.
For example, a ‘multi-pay’ offering – whereby multiple invoices can be sent for the same device – opens up more revenue streams for the operator, as well as flexibility for users who may want to have more than one subscription, paid for by multiple users. While 5G will eventually connect all devices, those revenue streams for advanced use cases are still in their infancy, while multi-pay on smartphones represents a tangible opportunity in the here and now.
These types of multiple subscriptions based on different quality of service characteristics, including speed and volume, are supported by the EU’s open internet regulatory framework and the regulatory guidelines that complement it.
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