Generative AI is defining the next generation of marketing today through the following:
- Delivering hyper-personalised, multi-channel customer experiences at a fraction of the time and cost
- Helping you glean insights from your data in an instant
- Detecting and responding to conversion opportunities in real time
- Experimenting to enhance customer experience and deliver results at pace
This year, 98% of CEOs will invest in their company’s generative AI capability. But 66% remain uncertain of the optimal adoption path for their organisation. To assist, Adobe collaborated with the EY organisation to undertake a series of structured, qualitative interviews to learn from generative AI first movers.
