The MDM market is evolving to meet the needs of a broader range of stakeholders who are seeking the business agility afforded by a single, trusted, enterprisewide view of master data. Data and analytics leaders should use this research to inform their MDM solution choices.
Strategic Planning Assumptions
- Through 2025, more than 75% of MDM programs will fail to meet business expectations because of a failure to connect MDM value to business value.
- By 2025, 50% of CDOs will achieve digital acceleration goals using augmented data management practices across MDM, data hubs, data quality and integration.
- By 2025, 50% of data and analytics leaders will leverage augmented MDM and active metadata to automate governance policies for master data models, hierarchies and definitions.
