You might have wondered why you view house listings on a website and subsequently receive furniture advertising on your social media account. Most social media users have experienced this at some point or the other. While I have no intention of joining the privacy debate associated with social media algorithms, this type of targeted, intelligent advertising is a clear example of the use of Artificial Intelligence (AI).
Data about the activities of social media users is shared by connected devices to computers (Internet of Things/IoT) which are able to analyze this data to make informed guesses about everything from who social media users would like to connect with to what kind of dog breed they may be interested in buying. AI and IoT are complimentary as AI adds value to IoT by helping to make sense of the data shared by IoT-connected devices towards enabling decision making by these devices (i.e., making devices ‘smart’). The convergence of AI and IoT is redefining the way industries, businesses, and economies function and is set to play an even greater role in the future as technology evolves.
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