The “Voice of the Customer” is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution. In this document, only vendors with 20 or more eligible published reviews during the specified 18-month submission period are included. Reviews from end users of companies with less than $50M in revenue are excluded from this methodology. See the full “Voice of the Customer” methodology
Along with the historical peer-based perspective represented in this document, Gartner has a related expert-led Magic Quadrant for the MDM solution market. For related research in this market, please visit the Magic Quadrant for Master Data Management Solutions.