It’s vital for companies – both retailers and manufacturers – to give customers rich, immersive and seamless experiences, online and off. But it’s also hard to do. According to Target Marketing, almost half (48 percent) of companies feel the omnichannel experience they provide to customers is only average and 19 percent feel it’s poor or very poor.
Building a consistent, personalised customer experience requires more than a website with grids and rows to display your products to linking technology, data and teams. And this becomes even harder when your company spans many different geographic regions, brands and business models.
This guide is intended to help you move beyond your current commerce challenges so you can remove the friction in your customer experiences and win the sale – no matter when, how or where it happens.