How to collect, process and action data to drive revenue
When it comes to customer data, the prevailing attitude for decades has been “more is better,” with B2B marketers under increasing pressure from sales teams and C-suite executives to secure even greater volumes. But how much does data serve the humble marketer, especially when capturing leads and converting customers?
Most marketers know that collecting data for the sake of it serves no one. There must be purpose and intent behind data-driven activity.
How can marketers be more purposeful with both first- and third-party data? How can the right data help marketers reveal the right insights? Create unique, personalized content experiences? And, while we’re at it, how can an organization remain compliant with regulations while staying a step ahead of the looming, privacy-driven cookie-ocolypse?