Sales leaders’ top tips for connecting with customers digitally

The great thing about our connected world is that you can reach anyone, anywhere, anytime.

The bad thing? Your sales leads are tired of being found anywhere, anytime.

Sales has never been harder, largely because of how easy it is to do the bare minimum and fire off a cold email. Modern sales leaders are competing against a barrage of low-effort, impersonal outreach tactics that struggle to convert leads—when what you actually need is a highly relational approach.